Twitter behind a paywall ?
added on 2022/11/09 @ 10:34:22 | 358 views| category: general-tech

If Friday brought massive layoffs to Twitter, Monday brought fresh evidence that the company will never be the same. Musk has discussed putting the entire site behind a paywall, Platformer has learned. Meanwhile, the company is scrambling to lure back employees who it laid off mere hours ago, and some workers say the economics behind its soon-to-relaunch Twitter Blue subscription could actually lose the company money.

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It could not be learned how serious Musk and Sacks are about the paywall; Twitter did not respond to a request for comment. It also does not appear imminent, as the Blue team is wholly occupied with the launch of expanded verification.

Still, given Twitter’s huge debt burden, the backward economics of Blue, and the recent pause in spending by major advertisers, it’s clear that Musk and his brain trust will have to do something to significantly increase revenue. And whatever they choose, it seems increasingly clear that Twitter will never be the same.

tags: #twitter #paywall #elonmusk